Digital Intelligence Governance

First, try to use the Emerson Digital Governance request process. If you are having issues or need immediate assistance, please contact the following individuals for help: For all requests, please contact [email protected]. Additional team members from Automation Solutions and Commercial & Residential Solutions will be added to this team shortly.

You can request a new Vanity URL following the identified process. Before you submit your request, please review the Redirect Requests documentation

Information on requesting and implementing a a new event tag or tags is outlined in the Google Tag Manager Tag Managment Guide For an overview of Google Tag Manager, please view the Google Tag Manager Governance Strategy 

All tags fire based on events. Anytime an event is registered by Google Tag Manager, event triggers are evaluated and tags are fired accordingly. An event can be a pageview, a click on a button, a form submission, or any custom event that you define. These trigger types are available in Tag Manager, and should inform whether or not you need a tag and what should/could be tagged:

Page view trigger
Click trigger
Element visibility trigger
Form submission trigger
History change trigger
JavaScript error trigger
Scroll Depth trigger
Timer trigger
YouTube video trigger
Custom event trigger
Trigger group

For an overview of Google Tag Manager, please view the Google Tag Manager Operations Runbook

Please contact your representative team members from Automation Solutions and Commercial & Residential Solutions to help you with access to the appropriate dashboard or report to answer your question.

Please submit an Emerson Digital Governance request with the details of what you would like to A/B test. The Digital Intelligence Governance Team can provide guidance around best practices for your test. Your test will be run using the VWO tool for A/B tests.

The establishment of a new subdomain is governed by the Emerson.com Governance Team in coordination with the Digital Intelligence and Content Governance Teams. Please reference the Subdomains Guidance document for creating and establishing a subdomain on Emerson.com. This is for using an emerson.com subdomain for an edge app or third-party site that you want to mask as emerson.com. For adding a new site subdomain for emerson.com in CoreMedia and HCL Commerce, that request must be submitted to the Digital Advisory Board.

General guidelines for on-page optimization considerations are available in the On-page Search Engine Optimization cheat sheet. Additional information is available to reference specific to external Search Engine Optimization <link> and internal/onsite search. As guidelines are always evolving, please contact the Digital Intelligence Governance team for the latest information before implementing updates.

General guidelines for on-page optimization considerations are available in the On-page Search Engine Optimization cheat sheet. Additional information is available to reference specific to external Search Engine Optimization and internal/onsite search. As guidelines are always evolving, please contact the Digital Intelligence Governance team for the latest information before implementing updates.

Anyone visiting the primary emerson.com domain can be tracked regardless of the country of origin the session is coming from. Additionally, for country-specific locales, such as emerson.cn in China, as long as the GA code is deployed on that website, visitor and site engagement analytics can still be collected.

SEO Playbook - A collection of SEO Strategy and Best Practices to guide your site and content build, including technical and content guidance for ensuring the sites are optimized.

Robotx.txt - SEO best practices to utilize robots.txt.<link><tags> digital intelligence governance, SEO

Heading Markup in Header and Footer - SEO best practices to identify heading markup for navigation.

Knowledge Panel - SEO best practices to maximize and claim Google Knowledge Panel on search engine results page.

Disavow Links - SEO best practices for keeping or disavowing inbound links.

XML Sitemaps - Best practices for implementing and maintaining XML Sitemaps.

SEO Insights Request - Form for Automation Solutions business to request keyword research on Emerson or competitor pages.

International SEO Guidelines - General guidelines and best practices for SEO considerations for international sites.

China SEO Guidelines - General guidelines for SEO considerations when launching a Chinese locale site. As Google is not utilized in China, optimizations need to be made for Baidu instead.

Baidu SEO Guidelines–SEO guidelines to follow for use of Baidu when launching a Chinese locale site. 

Locales and localization - Best practices for new content with International or locales site.

International Locales URL structure - The pros, cons and benefits of subdirectories vs subfolders and ccTLDs for international considerations, when applicable.  

HREFLang How-to Guide - A guide to utilizing HREFlang.

Google Tag Manager(GTM) Strategy - High level strategy behind the strategic application of GTM and Google Analytics as the digital analytics platform for Emerson.

Google Tag Management & Deployment Guide - Instructions for businesses on how to create needed Google Analytics tagging on webpages, including deployment timelines.

Naming Conventions for Google Analytics Tags - Taxonomy and folder structure guidance for businesses on how to name Google Analytics tags.

Google Analytics Standard Tags - A set of standard types of Google Analytics tags applicable across the site.

Google Analytics Dashboard - Access to Google Analytics is available to all analysts and management within the Emerson organization, providing data gathered by Google Analytics tracking.Additionally, there are Google Data Studio Dashboards available for automated reporting.

Tableau Dashboard – Dashboards have been set up through Tableau, integrating multiple data sources and advanced visualization features, to support Automation Solutions Digital Council initiatives. Access to view Tableau dashboards is available to all within the Emerson organization. Contact Automation Solutions platform lead for further information or access.
 

Internal Onsite Search Guide - This document provides input instructions for creating optimized description and metadata copy to ensure that all relevant product catalog entries and web pages will appear in the appropriate internal site search results. 

Digital Tools Guide - A listing and explanation of all current Emerson digital tools utilized to manage site health and site optimization.

Emerson Page Speed Performance Benchmarking - Page speed is a critical factor in a user’s experience on the websiteand also factors in to search rankings. It has been a focus for continual improvement by the Digital Intelligence Governance team to meet established benchmarking goals.

Google PageSpeed Insights - Site performance is becoming a bigger factor in Google’s algorithm. Google PageSpeed Insights provides a performance report for both desktop and mobile variations, along with suggestions on how to improve page performance.

Qualtrics - A voice of customer tool utilized to capture onsite survey results requesting feedback from users of our site.Currently there is a survey in place for customer experience within the Corporate pages of Emerson.com, as well as individual Automation Solutions and Commercial & Residential Solutions surveys deployed and managed by the individual platforms.

Visual Web Optimizer (VWO) - A web-based tool that records and aggregates user session and content engagement, including session recordings, A/B testing, heatmaps, click maps and scroll maps.

Conductor - Conductor is Emerson’s official enterprise SEO tool and includes a Keyword Research tool, which provides Monthly Search Volume data and can be customized by country and by search engine.

Google Search Console - GSC provides foundational site information and keywords that are driving the most organic traffic to our site. Key data includes Total Clicks, Total Impressions, Average CTR, and Average Position.

Screaming Frog - ScreamingFrog is a website crawler that captures key SEO elements of a page’s content, including discovery of broken links, analysis of Page Meta Data, locating Duplicate Content andaudit of redirects. Digitas manages the usage of Screaming Frog.

Deep Crawl - a comprehensive cloud-based website crawler that can perform detailed site analysis, research on-page issues and diagnose your site's health. Deep crawl provides an aggregate view of issues that Screaming Frog does not. Deep Crawl is a paid cloud-based application and is provided as part of our Conductor Searchlight contract. Given limited allocation of URLs, please contact Digital Intelligence for any specific crawl requests, such as a report for a specific set of category pages.

Ahrefs - Ahrefs.com is a browser-based tool that provides domain and page level backlink analysis, including page performance data, top referring domains and competitive data. 

URL Management & Best Practices - Guidelines and recommendations for establishing URL structures for Emerson digital needs, including considerations around subdirectories and subfolders.

Site Information Architecture/URL structure for Commercial & Residential Solutions sites - URL optimization opportunity and best practices for Commercial & Residential Solutions Other Approved Sites on Emerson.com.

Site Information Architecture/URL structure for Impact Partner sites - Best Practices for Impact Partner Directional Pages on Emerson.com.

Subdomains Guidance - Guidelines and governance for creating and establishing a subdomain on Emerson.com.

Vanity URL Reference Guide - Highlights the goals and considerations for creating a Vanity URL.

Vanity URL Process –Visual diagram of process for requesting Vanity URL links. Vanity URLs can be requested through this form.

Redirects Process & Recommended Maintenance - Best practices for setting up 302 redirects and the related maintenance needs to ensure optimal performance for the site. On an ongoing basis, the redirects file should be reviewed against the established Keep & Remove Criteria.

Managed Domains - Emerson centrally manages all owned domains through CSC. Contact your digital platform lead for more information. The platform lead manages the relationship.

On-page Search Engine Optimization - Quick reference guide to general guidelines to follow for optimizing your on-page SEO content.<link><tags> digital intelligence governance, content optimization

PDF File Naming Guidelines - A guide for the proper naming of your PDF resources so that users and search engines can find and index your PDFs.

Image Optimization Guidelines - Optimizing file names, titles and alt attributes can help search engines find and reference your images. Image Formats are managed with the Content Governance team<link><tags> digital intelligence governance, content optimization

Video Optimization - Quick reference guide to general guidelines to follow for optimizing your videos, whether for BrightCove or YouTube.

BrightCove video - BrightCove is the primary solution for displaying videos on Emerson.com. Items in BrightCove can be distributed to YouTube or other platforms. Usage of BrightCove for videos is managed by the platforms.

YouTube optimization considerations - Best practices and guidelines for optimizing YouTube videos for search, including Video Engagement factors and optimization.